Americans consume around nine times as many Mexican avocados as they did in 1990, a feat many in the business world attribute to good marketing. You may have noticed the sticker on the avocados at the grocery store that has the brand logo of Avocados From Mexico next to the barcode. This is the number-one-selling avocado brand in the U.S., having finished the 2022-2023 fiscal year with a whopping 2.48 billion pounds of avocados imported, according to the Hass Avocado Board.
Interestingly enough, Avocados From Mexico is a nonprofit marketing organization and it's not working alone. It's a wholly-owned subsidiary of the Mexican Hass Avocado Importers Association (MHAIA), but the story doesn't end there. Avocados From Mexico actually has two parent companies. It's a joint venture between MHAIA and The Association of Avocado Exporting Producers and Packers of Mexico (APEAM).
Funny enough, all three organizations are nonprofits despite being such big businesses. APEAM is a nonprofit civil association that represents more than 34,000 avocado farmers and more than 84 packing houses in Mexico, the majority of which are located in the avocado belt of Michoacán. MHAIA, meanwhile, is a 501(c)6 nonprofit organization that represents importers and distributors in the U.S.
Both APEAM and MHAIA fund and direct the Avocados From Mexico brand, which acts as the face for consumers. MHAIA is involved in the research, development, and marketing arm of the Mexican avocado industrywhile APEAM is concerned with food safety, traceability, efficiency, transparency, and sustainability on the production side. APEAM is actually the only Mexican association cleared by the United States Department of Agriculture (USDA) to export avocados to the U.S.
These companies all initially started as separate entities, and they still are today, but over the years their business ties grew closer together. Avocados From Mexico was initially a brand used only by APEAM, which allowed MHAIA to begin using it in 2006. Finally, in 2013, the two groups formed the Avocados From Mexico nonprofit marketing organization that we know today.
Avocados From Mexico has identified its primary consumers to be non-Hispanic males making guacamole for at-home football games. It was an ode to these guacamole heroes that led Avocados From Mexico to become the very first produce brand to advertise in the Super Bowl in 2015. The rest, as they say, is history.
Avocados From Mexico actually has two parent companies. It's a joint venture between MHAIA and The Association of Avocado Exporting Producers and Packers of Mexico (APEAM). Funny enough, all three organizations are nonprofits despite being such big businesses.
Hass is the leading avocado cultivar in Mexico. Mexican avocado production is concentrated in Michoacán state in west central Mexico. Accounting for 92% of the country's production of the crop, Michoacán leads the world in avocado production, with approximately 106,000 hectares (260,000 acres).
The United States is a net importer of avocados from Mexico. Mexico supplied most of the avocados imported into the United States in 2021. In 2021 the United States imported $3 billion in fresh avocados and exported approximately $31 million in fresh avocados (ERS 2021).
The U.S. Department of Agriculture has temporarily paused any new exports of mangoes and avocados out of Michoacán, Mexico after an incident that reportedly sparked security concerns for its safety inspectors on the ground.
In addition to limes, Mexico's infamous cartels levy taxes on the country's avocado growers, and seek to control commodity prices through price manipulation. Recent estimates put the tax at $50 per hectare per month.
Avocados From Mexico actually has two parent companies. It's a joint venture between MHAIA and The Association of Avocado Exporting Producers and Packers of Mexico (APEAM). Funny enough, all three organizations are nonprofits despite being such big businesses.
Mexico. Mexico leads the way globally in both the production and export of avocados, with more than 2.5 million metric tons produced per year which represents around 30% of world production. Today, Mexican avocados are consumed in 51 countries, with the U.S.
A warning has been issued about a future shortage of avocados thanks to climate change. The best growing regions in countries like Burundi, Chile, Peru, Spain, South Africa and Mexico are seeing productivity shrink due to the more volatile conditions.
Mexico is the largest producer and exporter of avocados in the world, with the United States as its main commercial client, a country to which avocado exports have grown enormously in recent years.
The United States Department of Agriculture (USDA) guarantees that all Mexican avocados meet U.S. food safety standards and legal requirements before they enter the country. iv.
Miami-Dade and Collier counties produce the largest amount of avocado in the state. It is believed that the first domestic avocado was brought to Florida in 1833 and now there are more than 56 varieties of Florida avocados grown on about 6,000 acres. Varieties are classified as summer, fall, or winter.
Avocados are a water-intensive crop, and meeting irrigation demand depletes water sources for local communities and leaves remaining native forests vulnerable to fire and disease, the groups said in the letter.
The facility opened in the middle of 2019 and Del Rey added the Apeel process option several months ago, which coincided with the end of Mexico's 2019-20 season. Company Vice President Patrick Lucy said the process has been available on the new crop of Mexican avocados since the season began in mid-summer.
Prior to its domestication, it's thought the survival of the avocado may have been dependent on the ability of since-extinct large mammals to stomach the fruit's mildly toxic pit after swallowing the large berry whole. In theory, the seed was ready to sprout by the time it was excreted.
The United States is the number one market for Mexico's avocado exports, with an 81 percent share, followed by Canada, Japan, and Spain. MMT. Exports are projected to continue growing in 2024.
Researchers believe Puebla, located in South Central Mexico, to be the motherland of the avocado, where this strange and delicious fruit first flourished and locals began consuming them nearly 10,000 years ago.
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Introduction: My name is Amb. Frankie Simonis, I am a hilarious, enchanting, energetic, cooperative, innocent, cute, joyous person who loves writing and wants to share my knowledge and understanding with you.
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