Usborne Books & More Rebrands to PaperPie - Direct Selling News (2024)

BY DSN Staff Writer | January 11, 2023 |read / Daily News

Educational Development Corporation announced the rebranding of Usborne Books & More, the direct sales division of the publicly traded company. Usborne’s new name is PaperPie, a name company representatives said “better defines” who the company represents and clarifies the brand’s focus on children’s literacy and learning.

The rebranding process began in May 2022 and engaged field leadership, staff and outside partners.

“Our Home Party Division generates over 85% of our company’s sales,” said Craig White, Educational Development Corporation President and Chief Executive Officer. “We have seen this division grow from 6,000 consultants only 10 years ago to as many as 60,000 consultants at its peak during 2021. We are launching our new branding, PaperPie, which is a better reflection of our full product offering, which has grown beyond books. Replacing the name Usborne Books & More (UBAM) with PaperPie, a new name that more accurately captures all of the products that we sell through this division including Usborne Publishing, Ltd.; Kane Miller Books; SmartLab Toys; and Learning Wrap-Ups. Our sales and marketing teams have put great efforts into creating a new name for this division and we are proud to launch PaperPie at the start of the 2023 calendar year.”

Usborne Books & More Rebrands to PaperPie - Direct Selling News (2024)

FAQs

Why did Usborne rebrand to PaperPie? ›

Due to a agreement update with Usborne Publishing in the UK, Usborne Books & More needed to change their name to better reflect their products. PaperPie offers Usborne books, Kane Miller books – and now SmartLab Toys.

What happened to the Usborne Books and more? ›

Replacing the name Usborne Books & More (UBAM) with PaperPie, a new name that more accurately captures all of the products that we sell through this Division including Usborne Publishing, Ltd.; Kane Miller Books; SmartLab Toys; and Learning Wrap-Ups.

Can you make money selling Usborne? ›

For school orders, it's 20% commission. You will also earn a monthly 2% Personal Sales Bonus if your sales exceed £1200 in a computed month. You can earn 6% on the sales of anyone you recruit. You can earn even more commission through building your own Usborne Team.

Did PaperPie buy Usborne? ›

You can buy Usborne books in the USA from PaperPie, through their network of Brand Partners. PaperPie used to be known as Usborne Books and More. PaperPie is not owned by Usborne Publishing Ltd (they are an entirely separate company).

What are PaperPie books? ›

The story of PaperPie, formerly known as Usborne Books & More, started over thirty years ago with a vision of sharing the books kids love to read.

What is the new name for Usborne? ›

Usborne's new name is PaperPie, a name company representatives said “better defines” who the company represents and clarifies the brand's focus on children's literacy and learning. The rebranding process began in May 2022 and engaged field leadership, staff and outside partners.

Where are Usborne books printed? ›

Usborne is a UK children's publishing company founded by Peter Usborne in 1973, with its headquarters in London, England. All our books are conceived, written and produced at our offices in London, Oxford and Wolverhampton in the UK.

Why are Usborne books so great? ›

We take our time making the best books for kids

Like the children we make books for, our writers and designers are a curious bunch, armed with scissors and glue, brimming with questions and obsessed with the small details.

Is being a PaperPie consultant worth it? ›

The average party has $400 in sales, which equals at least $100 in commission for you (before additional bonuses). That means with just 4 average size parties a month, you can be taking home $400 extra a month for you & your family. Imagine the possibilities of that extra money every month.

How much does a PaperPie consultant make? ›

The average annual income for all PaperPie Brand Partners in 2021 was $559.49.

Can you make money with PaperPie? ›

Earn money with PaperPie selling Usborne books, Kane Miller books and SmartLab Toys. PaperPie Brand Partners earn commission on every book they sell online or at a PaperPie Party. A “discount” (aka commission) is also earned on any Usborne books or Kane Miller books purchased for display samples or personal family use.

How much does it cost to be an Usborne consultant? ›

Join today for just £48!

*The cost of our Starter Kit is £48. Partners joining in the EU will be charged £48 + £12 delivery.

Why did Usborne rebrand? ›

Late last year, EDC completed the rebranding of its direct home party division (known as Usborne Books & More) to PaperPie in an effort to indicate the range of products the company offers beyond Usborne titles, including the recently added SmartLab Toys items.

How much of a discount do Usborne Consultants get? ›

As soon as you join, you can start selling Usborne Books. New Consultants earn 20% commission on their first $1,000 in sales, and then 25% on retail and party sales after that!

Who is the owner of Usborne? ›

Usborne was born when founder Peter Usborne found out he was going to be a parent, and he described his career in children's publishing as an extension of being a parent: something that he loved every single day of his life. Peter died in 2023 aged 85 (going on 8). The company is now led by his daughter Nicola Usborne.

How does PaperPie work? ›

PaperPie Brand Partners earn commission on every book they sell online or at a PaperPie Party. A “discount” (aka commission) is also earned on any Usborne books or Kane Miller books purchased for display samples or personal family use.

What are alternatives to Usborne books? ›

Usborne Publishing's top competitors include Bellwether Media, Books-A-Million, and Penguin Books. Bellwether Media specializes in the production of nonfiction books for children, operating within the publishing industry. The company's main offerings include leveled,…

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