How We Ate in 1964, When the Beatles Were on Ed Sullivan, Vs. Now (2024)

Fifty years ago this Sunday, 73 million viewers tuned in to watch The Beatles perform on The Ed Sullivan Show. It was the largest TV audience to date. In 2014, last week's Super Bowl clocks in as the most watched event, attracting 111.5 million viewers—more actual eyeballs glued to the screen in 2014, to be sure. But in terms of relative influence, of percentage of all eyeballs in America huddled around a TV set tuned in to the same station, of how truly important this live event was—well, today's TV doesn't even compare.

In celebration of the 50th anniversary, CBS will pay tribute to the performance this Sunday; many, if not quite as many, people will gather around screens big and small to watch the Fab Four. Many of them, as in 1964, will likely be eating dinner, but what they'll be eating and how they'll be thinking about it feels worlds away from what the cool cats and skirts were eating back in '64. Heck, there's been a whole food revolution since then! The sixties saw the rise of Julia Child, Craig Claiborne, and a slew of crunchy granolists. There were still some Jell-O molds kicking around the suburbs, and eaters were also wowed by insta-dinners and the novelty of diet fizz. There was an affinity for all things French, no one respectable ever ate in Brooklyn, and intrepid eaters took their first tastes of global cuisine at the World's Fair in Queens—and proclaimed it pretty boss.

Here's a look at how we were eating in 1964, and how it's changed—or hasn't—today.

How We Ate in 1964, When the Beatles Were on Ed Sullivan, Vs. Now (2024)

FAQs

What food was popular in 1964? ›

From Waffles to Cronuts. And during that World's Fair, the most influential item of the year: the Belgian waffle. “It was a tidal wave," says Bill Cotter, author of *The 1964–1965 New York World's Fair: Creation and Legacy, "*and everybody had to have a waffle stand by 1965.” Sound familiar? Ah yes, the cronut craze.

What happened after the Beatles were on The Ed Sullivan Show? ›

The Beatles' fortunes changed after Ed Sullivan Show talent booker Jack Babb saw the band twice in concert in the UK the following year, after being invited by Peter Prichard, a London talent agent who was also a friend of Beatles manager Brian Epstein.

How many people watched the Beatles on The Ed Sullivan Show in 1964? ›

Never before had the world witnessed this level of fandom and excitement for any musical act. The performance drew an astonishing 73 million viewers to The Ed Sullivan Show, making it the most-watched television event of its time.

What song did the Beatles play on The Ed Sullivan Show in 1964? ›

PLAYLIST: The Beatles opened their set with “All My Loving,” “Till There Was You,” and “She Loves You." Later in the show, the band returned to play “I Saw Her Standing There” and ended their set with their No.

How much was a loaf of bread in 1964? ›

Gas cost 30 cents a gallon, a loaf of bread. cost 21 cents, a movie ticket set you back about $1.25. and the Olympics were held in Tokyo.

What snack came out in 1964? ›

1964: Pop-Tarts

Post and Kellogg's were racing to be the first to introduce this morning treat to the market, and Kellogg's won. Pop-Tarts were a big hit with busy kids—and parents.

Why did girls scream at the Beatles? ›

According to Stanley, the band provided a sense of liberation for fans of both sexes, in that "The boys could make as much noise as possible; the girls had something with dirt under its fingernails they could scream at." The Beatles began their third nationwide tour on 18 May, the bill this time headed by Roy Orbison.

Did Ed Sullivan have dementia? ›

McCartney tried to remind Sullivan that he was one of the Beatles, but Sullivan obviously could not remember, and nodding and smiling, simply shook McCartney's hand and left. In an interview with Howard Stern around 2012, Joan Rivers said that Sullivan had been suffering from dementia toward the end of his life.

Why was Ed Sullivan so stiff? ›

One of the first things you would notice about Ed was how stiff he was. It was like rigor mortis had set in before death. But there was a reason for that, Ed suffered from ankylosing spondylitis, which involves arthritis of the spine. So, it was a medical condition, not nerves that gave Ed such a stiff appearance.

How old was Ed Sullivan in 1964? ›

The Beatles first appeared on the Ed Sullivan Show on February 9, 1964. That would make Ed Sullivan 62 years old at the time the Beatles first appeared. He was born 28 September 1901 and died 13 October 1974. He was 63 when The Beatles first appeared on his show.

Did John or Paul write "She Loves You"? ›

John Lennon and Paul McCartney wrote “She Loves You” in June 1963. They started it in a hotel room a couple of hours before a show. They wanted to write a message song. Lennon wanted a third party talking.

Who is Ed Sullivan's daughter? ›

How old were the Beatles in 1964? ›

The Beatles arrived in the USA in early February 1964. John Lennon and Ringo Starr were both 23, Paul McCartney was 21 and George Harrison was 20.

What was the first song the Beatles sang on The Ed Sullivan Show? ›

Ladies and gentlemen, The Beatles! Let's bring them on.” At last, John, Paul, George and Ringo came onto the stage, opening with “All My Loving” to ear-splitting screeches from teenaged girls in the audience.

What caused some Beatles fans to burn their records in 1966? ›

Early August 1966, Christian groups, primarily in the Southern United States took to the streets to burn the sin out of their beloved Beatles records in response to John Lennon's remark that the Beatles were “more popular than Jesus.”

What was popular in 1964? ›

Pop Hits: 1964
  • The Beatles.
  • Roy Orbison.
  • The Honeycombs.
  • The Supremes.
  • Martha Reeves & The Vandellas.
  • Chuck Berry.
  • Dusty Springfield.
  • Manfred Mann.

What did hippies eat in the 60s? ›

The cuisine that the counterculture took to in the late 1960s, and then helped introduce to the mainstream in the 1970s, embraced whole grains and legumes; organic, fresh vegetables; soy foods like tofu and tempeh; nutrition-boosters like wheat germ and sprouted grains; and flavors from Eastern European, Asian, and ...

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