Choice Hotels International Launches New Everhome Suites in Lexington, Kentucky, Expanding Its Extended Stay Empire - Travel And Tour World (2024)

Tuesday, June 11, 2024

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Choice Hotels International, a leading franchisor in the global lodging industry, solidifies its dominance in extended stay accommodations with the unveiling of a new Everhome Suites in Lexington, Kentucky. This launch marks the fourth operational Everhome Suites in the company’s portfolio, with over 60 in various stages of development, 20 currently under construction, and an additional 10 slated to open within the coming year. Across its extended stay brands, Choice boasts a robust pipeline of more than 400 properties as of the first quarter of 2024. Notably, the domestic extended stay sector of Choice’s hotel portfolio witnessed a substantial 17.4% growth from March 31, 2023, to March 31, 2024, propelled by expansions in both economy and midscale extended stay offerings.

“At Choice Hotels, we were pioneers in the extended stay hotel category, and our first-mover advantage has been solidified by the performance track record of our extended stay brands,” saidMatt McElhare, vice president and lead for extended stay brands, Choice Hotels. “Our deep expertise and comprehensive understanding of extended stay have positioned us to help our franchisees successfully launch and expand the Everhome Suites brand across key markets includingLexington, Kentucky. With a dedicated team of nearly 70 experts, we provide unparalleled support from site selection and development to operations, sales, and marketing. Our ongoing investment in the category ensures that we continue to lead and innovate from the front in the highest opportunity categories within extended stay.”

Everhome Suites Lexington North stands tall as a four-story, 114-room establishment nestled conveniently off I-64, right in the heart of Lexington. Crafted by New Circle Investments and under the adept management of H&W Hotels, Everhome Suites caters to both the University of Kentucky community and the wider Lexington region. Its strategic location offers guests easy access to the rich heritage of Kentucky horse racing at Red Mile Gaming & Racing, the excitement of events hosted at the iconic Rupp Arena, and the bustling conventions at the Central Bank Center. A striking mural adorning the hotel, a homage to the Kentucky Wildcats team, captures pivotal moments and celebrated players, a masterpiece brought to life by OSRS.

Everhome Suites promises a home away from home, accompanied by a plethora of conveniences:

• Fully equipped kitchens in every room, boasting full-sized appliances, including refrigerator, dishwasher, stovetop, and microwave, along with ample counter space and all the necessary culinary essentials.
• Spa-style bathrooms furnished with top-notch fixtures.
• Spacious closets and additional storage options, both open and closed.
• Luxury one-bedroom suites equipped with in-suite washer and dryer.
• Local flair infused throughout, from artwork to culinary offerings in the HomeBase Market, complemented by a signature mural at the main entrance.
• Weekly housekeeping services.
• Complimentary WiFi access.
• Pet-friendly accommodations.
• Contemporary multipurpose lobby.
• Outdoor communal area equipped with barbecue grills, firepits, and green spaces, with select locations offering pools.
• 24/7 self-serve, tech-enabled Homebase Market stocked with a variety of food, beverages, and groceries.
• 24/7 fitness center outfitted with state-of-the-art cardio and strength-training equipment, including Peloton bikes.
• 24/7 guest laundry facilities.

Moreover, Everhome Suites is part of Choice Privileges, an esteemed rewards program where members accrue points on eligible expenses during their stay, redeemable for reward nights across a vast network of over 7,000 hotels spanning 45 countries and territories. Members wielding the Choice Privileges Mastercard can expedite their point accumulation, even on everyday purchases.

Choice Hotels, renowned for its franchise-centric approach and unparalleled retention rates, has remained steadfast in its commitment to empowering hotel owners since pioneering the nation’s first hotel chain in 1941. Presently, Choice equips franchisees with a suite of cutting-edge cloud-based solutions, including the choiceEDGE guest reservation platform and the choiceADVANTAGE property management system, facilitating efficient management of room rates, distribution channels, and inventory.

Everhome Suites®: Closer to Home
The Everhome Suites brand epitomizes a Closer to Home™ experience, providing guests with the freedom to live life on their terms during extended stays. These newly constructed midscale hotels are meticulously designed to facilitate routine maintenance while on the road, offering spacious suites with long-stay amenities such as fully equipped kitchens, spa-style bathrooms, and customizable “me” spaces featuring movable workstations, ample closets, and supplementary storage options. Everhome Suites properties boast modern and sophisticated public spaces, 24/7 fitness centers equipped with Peloton bikes, guest laundry facilities, complimentary Wi-Fi, and self-service marketplaces brimming with a diverse array of fresh and frozen meal options, along with grocery staples.

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