Since we’re feeling the cold right now, I thought it would be great to dive into some winter colours! Seasonal colour theory refers to finding the colour palette that best describes the season. Think of it like this:
Winter colour palettes usually rely on deep colours such as burgundy, but also cool tones found within frozen blues and muted deep greens. If you’ve decided that your branding will use a winter colour palette, it should contain shades that can be defined as cool, matte and bold.
This glorious season is a season of extremes and contrast. Brands who opt for a winter colour palette usually have very confident, self-assured and bold brand values.
This season is naturally perfect for businesses like coaching, high-end fashion and luxury travel.
When using a winter brand palette, make sure you are adding stark contrasts within your colour choices, in order to create the best clear visual effect. It is still possible to use light colours, however, stay away from pastel shades, instead opt for more icy hues.
We have added some examples below to give you some winter colour inspiration! Don’t forget, you can create your own beautiful colour palettes with Adobe Color, choose your colours or upload an image to pick out the colours you want.
Winter Brand Colour Palette Inspiration
Winter brand colours:
#252339, #352340, #10313E, #18525F, #54717D
Winter brand colours:
#1D2C2C, #313437, #3A4543, #6F7D7B, #9FA6A1
Winter brand colours:
#22242D, #2B3745, #41222A, #740C2F, #796276
Winter brand colours:
#1F1040, #312773, #4E455C, #666666, #8E8F88
Winter brand colours:
#0E0503, #96060A, #1C2E01, #474944, #858881
Winter brand colours:
#1D363A, #344F59, #485E6D, #A8B0BF, #D9D9E5
Winter brand colours:
#182b38, #4d3445, #807877, #adadb7, #4d5258
Winter brand colours:
#1d1b28, #456289, #a3c3d8, #d0e2eb, #80a4c0
Winter brand colours:
#cd4945, #6b4341, #1a1c16, #d4c1d2, #453b36
Winter brand colours:
#dec3af, #efe3d9, #9e756a, #70323d, #585551
Winter brand colours:
#182b38, #4d3445, #807877, #adadb7, #4d5258
Winter brand colours:
#b6e1d2, #377c74, #7dc3b4, #0f1114, #6a7271
Winter brand colours:
#cc996e, #afa995, #e6e4df, #908a7b, #33322b
Winter brand colours:
#ac7cbc, #dae2eb, #99aec0, #1d1b28, #7d8cb4
FAQs
A true Winter color palette is full of cool based jewel-tones like ruby red, sapphire blue, and emerald green. Winter types also get such classic neutrals – they look beautiful in black, crisp white, and navy to name a few. A true Winter palette is full of colors that lean crisp, cool, and highly saturated.
What is an example of a winter color palette? ›
Your best colours as a True Winter are holly berry red, emerald green, cobalt blue and stark black and white, all worn in high contrast. A Bright Winter is in some ways even brighter than a True Winter, with an even lighter, clearer look to the colours.
What are winter colors for marketing? ›
To highlight the strength of a winter brand personality you could use black and white, saturated bright colors, cool tone colors, or deep colors.
What color describes winter? ›
Winter colour palettes usually rely on deep colours such as burgundy, but also cool tones found within frozen blues and muted deep greens. If you've decided that your branding will use a winter colour palette, it should contain shades that can be defined as cool, matte and bold.
What is the code for the winter color palette? ›
Warm and cozy
Hex Codes: #113640 #5098b3 #dae3ef #edaa88 #f28f3d Blue and orange sit on opposite ends of the color wheel, making them complementary winter colors. From the orange in your mulled wine to the blue of frozen ponds, this winter color palette is warm yet refreshing.
What is the deep winter color palette? ›
Most deep winter color palettes use dark shades of charcoal, brown, teal, or purple to anchor brighter accent hues, like ice white or mint blue.
How do I tell my color palette? ›
Using the palms of your hands is another great way to help determine your undertone. Holding your hands flat with palms facing up decide if you see blue, red or yellow most predominantly. If you see mostly blue then you are cool or mostly yellow then you are warm.
What is the bright winter color palette? ›
Most fluorescents are brighter than the extremes of human chroma but if anyone could carry these colours, it's a Bright Winter. Standouts include magenta, icy menthol, cobalt blue, canary yellow, Ferrari red, chrome taupe, emerald teal and Schiaparelli pink.
What are the winter color categories? ›
How to choose a winter colour palette. As their names suggest, winter shades are predominantly cool, deep and bright: black, dark blue, lead grey, dark green, purple, light pink, and dark red.
How do you know if you're a winter? ›
Winters, on the other hand, are defined by their clear, vivid, and cool coloring. If you are a Winter, you possess a cool undertone as well, but unlike Summers, your features are likely to have more contrast. Skin can range from very light to very dark, always with a cool or bluish undertone.
Cool/True Winter
Cool winters have skin with blue undertones: fair, light, medium, tan, or dark. Colors to wear and do makeup with: icy shades of pink and blue, clear greys, and cyans. Colors to avoid: Dusty blues, yellows, oranges, and pastel pinks.
What is the true winter color palette? ›
True Winter is the original Winter season. As such, the palette contains both true black and white. You also have dark blues and browns, which you can use as dark neutrals. And apart from true white, you have light beiges and greys, which can act as light neutrals.
How many winter palettes are there? ›
There are four types of winter palette - deep winter/ dark winter, Cool Winter, bright winter/ clear winter, true. People in these subtypes have defining features like different natural coloring, eyes, and hair colors.
What is the winter personality color? ›
The Winter Personality is Minimalist
This suggests that the interior design of homes should be sharp, cool and bright with little to no clutter. Black and white are the foundation of the winter colour palette, accented with pops of colours like icy blue, bright pink, neon yellow or red.
Am I summer or winter palette? ›
Winter and summer both have cool undertones, but winter tends to have greater contrast than summer. Winter will likely have dark hair, bright eyes, and high contrasting features. Summer will have lighter hair and lighter eye colors. There is still some contrast in summer, but the contrast is more moderate than winter.
Can winters wear gold? ›
Metals & Accessories
Since Dark Winter colours are neutral-cool, gold may also work for you. However, your best metals are cool, like silver and pewter. If you do want to wear gold, opt for a dark one that is not too yellow. Metals can either be shiny or matte, as the difference is not as apparent on a Dark Winter.
How do you tell if you are a winter? ›
Winters, on the other hand, are defined by their clear, vivid, and cool coloring. If you are a Winter, you possess a cool undertone as well, but unlike Summers, your features are likely to have more contrast. Skin can range from very light to very dark, always with a cool or bluish undertone.
